The Role of Wooden Key Cards in Hospitality

Still think the best way to relax is to fly somewhere, check in, and do nothing? A new kind of holiday is taking the opposite approach. Some travellers are choosing trips built around challenge and adventure, a growing behaviour that Pinterest has dubbed Darecation.

When the activity is the reason for the journey, the hotel is no longer simply where the guest sleeps between experiences. It can be a basecamp, expedition hub and recovery point, supporting the guest before, during and after the adventure. At the heart of that role is something fundamental: the certainty of return.

The certainty of return enables the dare

The size of the dare is partly determined by the certainty of the return. Guests can push further when they know there is a safe, reliable place waiting for them at the end of the experience. In an adventure environment, every element ultimately connects to a return: the rope connects to an anchor, the route connects to a destination, and the plan connects to a decision about when and how to come back.

Within the hotel, that journey eventually reaches a door, and that door opens with a key card.